Who is Erika Ettin?
Erika Ettin is the preeminent online dating coach in the US and "the new voice of online dating," according to Philly.com. Her company, A Little Nudge, has been profiled on NPR, the Washington Post, WUSA9, and AskMen.com. Erika is also JDate's leading expert and has been a featured columnist on Philly.com. Her weekly column is now syndicated through the Chicago Tribune. Her book, Love at First Site, has also received high acclaim.
Erika's educational background includes a B.A. in Economics from Cornell University and an M.B.A. from Georgetown's McDonough School of Business.
As a very early adopter of online dating, starting in 2001, Erika knew that this then-new way of meeting people seemed extremely promising. Over the years, through online dating, she had countless dates, numerous relationships, and enough stories to last a lifetime. She then decided to start tracking my own online dating results in none other than a spreadsheet... the only way an economist knows how to do things!
She honed her profile (shown below) and emails to a point that her response rate, or percentage of men who responded to her initial email, was well over 60%, almost unheard of in the online dating world. (OkCupid even calls a 36% response rate "nicely above average.") She was also able to convert over 50% of those into dates. (This time, 30% is average.)
Her philosophy is that if you market yourself well, you'll get more dates. And, the more first dates you go on, the higher the probability that you’ll have a connection with someone, simply by increasing your odds.
Erika's success stories run the gamut from happily married couples to countless clients now being able to navigate online dating after a long time out of the game.
Philosophy on Online Dating
In online dating, there are two major obstacles:
1. It's hard to write about yourself, even if you're a great writer.
2. Online dating is very time-consuming.
I don't want either of these obstacles to stop you from using online dating to its full advantage. That's where I come in...
After working in the finance industry for over seven years, I was ready to take the leap to quit my job and start this business. I have since worked with hundreds of clients who are now navigating the online dating waters confidently. It genuinely makes me happy to see others find happiness, so I’d love to help along the way and share my secrets to success at online dating.