Who is Erika Ettin?

Most people know that a great partner is out there, and sometimes singles’ events and speed-dating just don’t cut it. In my case, I decided to look for love on JDate. I had dabbled on and off for many years (I was an early adopter, starting when I was in college), but my big push came in 2009.

Erika Ettin, Founder & CEO

Erika Ettin, Founder & CEO

I honed my profile (shown below) and emails to a point that my “hit rate,” or percentage of men who responded to my initial email (I kept a spreadsheet tracking my results… I’m an economist by training), was well over 60%, almost unheard of in the online dating world.  (OkCupid even calls a 36% response rate “nicely above average.”)  About half of those turned into dates. (This time, 30% is average.)

My philosophy is that if you market yourself well, you’ll get more dates. And, the more first dates you go on, the higher the probability that you’ll have a connection with someone, simply by increasing your odds.

After graduating with a B.A. in Economics from Cornell and an M.B.A. from Georgetown, I still didn’t know that I was destined to start a business and help people with online dating. But then the reasons added up:

  • My friends all come to me for online dating advice (and dating advice in general), many asking me to write their profiles.
  • I’m quickly able to assess who might hit it off, both online and in person.
  • I am able to discern what makes people unique and special and portray it in a way that stands out from the crowd.
  • I always encourage people to put themselves out there and not stop until they find what they are looking for.

After working in the finance industry for over seven years, I was ready to take the leap. I have since worked with hundreds of clients who are now navigating the online dating waters confidently. Some are married and engaged, some are in relationships, and some simply have the confidence to know that online dating does work if you put the right message out there.

It genuinely makes me happy to see others find happiness, so I’d love to help along the way and share my secrets to success at online dating.



Erika’s Former Online Dating Profile!


Erika's Online Dating Profile!

Erika’s Online Dating Profile! Click on the image for the full-sized version

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